Emma Watson conjures up new investment for women’s health startup Hertility

Actress and activist Emma Watson has made an investment in the UK-based women’s health company Hertility, boosting its total funding to over US$14 million.

Other than her iconic portrayal of Hermione in the Harry Potter movie series, Watson is known for her advocacy for gender equality and her role as a UN Women Goodwill Ambassador. She was drawn to Hertility’s mission of revolutionizing women’s healthcare, as reported by TechCrunch.

The company, founded in 2019, focuses on women’s reproductive health, offering personalized testing, diagnostic services, and fertility support. The startup aims to fill a critical gap in women’s healthcare, particularly in the UK, where over 600,000 women are currently waiting for gynecology appointments.

Hertility’s CEO, Dr. Helen O’Neill, believes Watson’s investment will help empower women in both health and business. Watson’s involvement brings to light the importance of increased attention and funding for female-founded companies in the health tech space.

Hertility’s mission is to make reproductive healthcare more accessible and reduce long wait times in public health systems. The company offers telemedicine, egg freezing, and diagnostic tools tailored to each woman’s needs, and partners with companies like Channel 4 and Edelman to expand education on reproductive health. 

This investment is part of a larger trend, as funding for women’s health startups has increased by 314% since 2018, reflecting growing demand for innovation in this sector.

Hertility plans to continue expanding its services, aiming to meet women where they are and improve access to hormonal and fertility-related care.

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