As OpenAI’s first reseller in the Middle East, PwC said it will leverage this relationship to support local businesses in implementing AI at scale, providing tailored solutions in line with the region’s growing demand for actionable AI results.
Ali Hosseini, PwC Middle East’s Chief AI and Technology Officer, emphasized the strong appetite in the Middle East for advanced AI adoption, noting that the collaboration with OpenAI supports PwC’s commitment to accelerating digital transformation for clients across industries.
“This partnership with OpenAI will equip us with the latest AI innovations and scales our AI capabilities across industries, further enabling us to provide even greater value to our clients with enhanced quality and velocity,” he said in a press release.
This initiative follows PwC’s US$1 billion global investment in generative AI and builds on applications already within its workforce, as it aims to provide companies with faster, more robust AI solutions.
Rich Hasslacher, OpenAI’s Global Head of Partnerships, highlighted the importance of regional expansion, emphasizing OpenAI’s mission to drive impactful change through strategic alliances.
As noted in PwC’s 27th Annual CEO Survey, 73% of Middle Eastern CEOs believe generative AI will fundamentally reshape their businesses over the next three years.
