The move follows Rumble’s November 2024 announcement to invest US$20 million in Bitcoin, citing the cryptocurrency’s protection against inflation and growing institutional adoption.
“On Friday, Rumble made its first-ever purchase of Bitcoin. It won’t be the last,” Pavlovski announced on January 20, following the company’s initial acquisition on January 17.
On Friday, Rumble $RUM made its first ever purchase of Bitcoin $BTC.
It won’t be the last.— Chris Pavlovski 🏴☠️ (@chrispavlovski) January 20, 2025
The specific amount purchased was not disclosed.
The Toronto-based video platform — which has 67 million monthly active users — received a US$775 million investment from stablecoin issuer Tether in December.
Rumble joins over 70 public companies holding approximately 600,000 Bitcoin collectively. MicroStrategy leads with 450,000 BTC, while private firms including SpaceX, Tether, and Block.one hold a combined 407,212 BTC.
Rumble’s purchase speaks to growing mainstream acceptance of Bitcoin as a treasury reserve asset, supported by updated accounting standards.
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