AI search startup Perplexity has launched a new shopping hub designed to challenge Google’s dominance in the search engine space. Backed by high-profile investors including Jeff Bezos and Nvidia, Perplexity aims to attract users with AI-driven tools that streamline online shopping experiences.
The new feature presents users with visually rich product cards containing relevant details in response to shopping-related queries. Powered by integrations with platforms like Shopify, the hub provides access to real-time product information from businesses on the Canadian e-commerce platform that ship to the United States.
In a bid to stand out, Perplexity’s rollout includes “Snap to Shop,” a visual search tool that enables users to discover products by uploading photos of items they’re interested in. Additionally, the company is launching a “Merchant Program” to allow retailers to directly share product information with Perplexity’s platform, enhancing the range and accuracy of search results.
Initially available in the US, these features are expected to expand globally, although no timeline has been announced.
This push comes as competition in AI-powered search heats up. OpenAI recently introduced enhanced search capabilities within ChatGPT, positioning itself as a direct rival to Google. Meanwhile, e-commerce platforms continue to integrate AI tools to attract merchants and shoppers alike, driving innovation in the space.
Perplexity is currently in the process of raising new investment, which could value the company at US$9 billion, according to earlier reports. This expansion effort signals a broader strategy to stay ahead in the competitive AI and e-commerce ecosystem.
