This startup is merging artificial intelligence with 3D printing to create a new line of futuristic shoes priced at US$150 per pair. While far from cheap, the innovation behind these designs could appeal to early adopters and design enthusiasts.
Syntilay’s process combines AI technology with human creativity. Designers began by using MidJourney to conceptualize the shoe’s shape, which resembles a deep-sea creature. A human artist then refined the concept with a sketch, which was transformed into a 3D model using Vizcom AI. Additional AI tools added intricate textures and patterns, finalizing the distinctive look of the slides.
The company, founded by entrepreneur Ben Weiss, boasts a high-profile supporter in Joe Foster, co-founder of Reebok. The shoes are available in five colors—orange, red, beige, black, and blue—and are inspired by the work of Syd Mead, the visionary artist behind Blade Runner and Aliens.
Each pair is custom-made, 3D printed in Germany, and tailored to the wearer’s feet. Buyers use a smartphone camera to scan their feet, ensuring a precise fit that accounts for differences between the left and right foot. Orders take around three weeks to fulfill.
However, the practicality of AI-designed footwear raises some questions. The scanning process, while innovative, might deter customers who find it overly technical. Additionally, if the custom fit falls short, it could lead to dissatisfaction. Syntilay will need to address these challenges as it grows.
The key question is whether consumers are ready to embrace AI-driven shoes at a premium price point. At US$150, Syntilay’s slides face stiff competition from generic alternatives costing as little as US$20. To succeed, the company will need to prove its designs offer enough value in terms of comfort, durability, and style.
While personalized footwear isn’t new, combining AI and 3D printing may attract trendsetters seeking a high-tech edge. Whether these futuristic shoes can transition from novelty to mainstream remains to be seen.