The move comes with a partnership with Billo and Getty Images, which have opened up their vast library of licensed content for AI-generated advertising.
With that, TikTok is addressing two critical challenges in AI content creation: licensing concerns and content quality. Advertisers can now generate AI marketing content using properly licensed assets, including the ability to create ads featuring realistic human characters — a significant leap forward for brands seeking authentic storytelling.
“With the surge in demand for authentic storytelling in advertising, the need for captivating, high‑quality content to convey these stories effectively to audiences has never been greater,” notes Getty Images senior vice president of global strategic partnerships Peter Orlowsky in a press release.
TikTok head of creative product monetization Andy Yang frames this as part of a broader vision to “empower advertisers” with generative AI capabilities.
The timing is particularly interesting, coming shortly after tech giants Amazon, Google, and Meta launched their own AI advertising tools. But TikTok’s Getty partnership potentially gives them a unique edge in the quality and legitimacy of generated content.
With tools like TikTok’s Symphony Creative Studio, AI-powered ad creation is no longer just for tech giants or companies with massive budgets.
