Trump family’s move into crypto markets sparks trading surge

Donald and Melania Trump’s cryptocurrency launches over the weekend added fresh momentum to the digital asset space, ahead of the former’s presidential inauguration.

Donald Trump released his meme coin, $Trump, on Friday evening. The debut proved successful, with the token reaching a US$14 billion market capitalization.

That was soon followed by the $Melania token, launched on the solana blockchain, achieving a US$5 billion market valuation. The launch triggered active trading between both tokens, with $Trump experiencing a 40% price adjustment as investors redistributed positions.

David Sacks, appointed as crypto and artificial intelligence advisor, outlined an optimistic vision at a crypto event on Friday, suggesting a new era of cryptocurrency development in America.

“The reign of terror against crypto is over, and the beginning of innovation in America for crypto has just begun,” he said.

These high-profile engagements demonstrate cryptocurrency’s evolution from a niche technology to a significant element of the financial landscape. The market’s robust response to these launches highlights the sector’s growing liquidity and trader participation.

Yet the rapid price movements and significant market caps highlight both the opportunities and dynamic nature of cryptocurrency markets, as digital assets continue to attract mainstream attention.

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