Video platform Rumble plops down US$20 million Bitcoin investment

Video platform Rumble, popular among conservatives, is diving into cryptocurrency by announcing plans to allocate up to US$20 million of its cash reserves to Bitcoin.

The move, unveiled Monday evening, aligns the company with a growing trend of businesses using Bitcoin as part of their treasury strategies.

“We believe the world is still in the early stages of Bitcoin adoption,” said Rumble CEO Chris Pavlovski. “Unlike government-issued currencies, Bitcoin is immune to dilution from endless money-printing, making it a strong inflation hedge and a valuable addition to our treasury.”

Pavlovski also emphasized that the decision reflects Rumble’s commitment to the crypto community as it positions itself as a leading video and cloud platform in the space.

Rumble’s stock rose nearly 4% in after-hours trading following the announcement. The company, which went public in 2022 via a SPAC led by Cantor Fitzgerald CEO and Trump’s incoming Commerce Secretary, Howard Lutnick, has seen its shares climb 63% in 2024.

Bitcoin’s meteoric rise this year, doubling in value to approach the US$100,000 milestone, has been bolstered by expectations of pro-crypto policies under President-elect Donald Trump. Rumble’s move echoes similar strategies by firms like MicroStrategy, which began aggressive Bitcoin investments in 2020, and Tesla.

The push for Bitcoin adoption isn’t limited to corporations. On the policy front, Wyoming senator Cynthia Lummis introduced a proposal for a national Bitcoin reserve, an idea Trump himself floated earlier this year.

As Bitcoin continues to solidify its role in corporate and government strategies, Rumble’s investment highlights how digital assets are reshaping financial ecosystems, particularly in a politically aligned and increasingly crypto-friendly environment.

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