Why Bitcoin makes smart business sense for enterprises of all sizes

Bitcoin is back in the spotlight, with its recent rally reminding everyone why it’s been called the future of money.

For businesses, this isn’t just a speculative moment—it’s a strategic opportunity. Take for example business intelligence firm MicroStrategy, one of the most prominent companies embracing Bitcoin—their success story has demonstrated how a well-thought-out Bitcoin strategy can lead to incredible growth and a stronger business foundation.

MicroStrategy's big strategy

MicroStrategy, an enterprise software company, made headlines in 2020 when it decided to adopt Bitcoin as its primary treasury reserve asset. At the time, the move was seen as risky—after all, Bitcoin’s price was volatile, and traditional finance experts were skeptical. But CEO Michael Saylor had a vision: Bitcoin’s fixed supply and growing adoption could make it a superior store of value compared to cash.

Fast forward to today, and that gamble has paid off handsomely. MicroStrategy has accumulated over 279,420 BTC, now worth approximately US$25 billion, thanks to Bitcoin’s recent price surge. This strategic move strengthened the company’s balance sheet and elevated its brand. And it doesn’t look like they’re done with Bitcoin.

The key takeaway here is that Bitcoin can become a tool to grow and future-proof your business.

Why Bitcoin is strategic for businesses

What MicroStrategy did on a large scale can work for businesses of all sizes. Bitcoin is no longer just the domain of tech enthusiasts or finance geeks. Its appeal is becoming mainstream, and businesses that adapt can tap into its growing ecosystem.

For starters, Bitcoin allows companies to protect their finances from inflation. In a world where traditional currencies lose value over time, Bitcoin’s limited supply gives it a unique edge. Businesses that invest even a small portion of their reserves in Bitcoin stand to benefit from its long-term appreciation.

But it’s not just about investment. Accepting Bitcoin as a payment method can open up new markets. Crypto-savvy customers often seek out businesses that align with their values of innovation and decentralization. By offering Bitcoin as a payment option, companies can attract this audience while saving on fees compared to traditional payment processors.

There’s also the branding advantage. Businesses that embrace Bitcoin send a message: they’re future-focused, tech-savvy, and not afraid to innovate. MicroStrategy is a prime example of how this positioning can attract attention and build credibility. Even smaller businesses can capitalize on the media buzz and customer loyalty that comes with being ahead of the curve.

Bitcoin represents a chance for businesses to rethink their strategies. Whether it’s using Bitcoin as an investment to strengthen your balance sheet or leveraging it to attract a new wave of customers, the opportunities are real.

To explore these opportunities further, tune in to “$MSTR Plan: Building a Billion Dollar Bitcoin Business” on the GEN!USLIVE Podcast at 9:00am ET on November 19, 2024. Watch/listen to Genius Group’s CEO, Roger Hamilton, along with Genius board members and blockchain experts Thomas Power and Ian Putter, as they discuss the company’s bold Bitcoin-first strategy, and why it’s wise to follow in the steps of MicroStrategy’s Bitcoin treasury approach.

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